Develop
Build the thing so it still works when nobody is watching it.
Development is where the other three verbs are tested, because it is the only one that produces something a stranger can open. Everything the estate publishes — every register, every well-known surface, every gate — exists so that a claim made here can be checked by somebody who does not trust us.
Durability is a property of what gets built, not a promise made about it. The estate's own record is the working example: a claim about what shipped is sealed and published, and a claim about what is intended decays in ninety days unless somebody restates it. Neither of those needs anybody to be honest later.
Drive is the human half and cannot be systematised, which is why it is one word and not a process. The office is a small number of people who finish things. Everything above is what stops that being wasted on the wrong things.
Development is also where this model most often fails, and the estate says so where it happens rather than in a page like this one. The register carries the impairments and the write-offs beside the recoveries, because a track record showing only the recoveries is one a reader is right to discount.
What it refuses
Shipping a claim nothing can check. A gate that goes green because it could not look at anything is worse than no gate — it is believed.
The words that govern it
Cited rather than restated — each is a page of its own, and a definition with one home is the difference between a vocabulary and a graph.
Next in the cycle: Generate — Find the thing before it has a category, and build the business that names it.